Planning The Perfect Product Launch
Are you about to release a high priced product or package? Then read this important statistic: more than 80% of your sales will be made on the day of launch itself. Therefore, it is essential to devise that perfect product launch to guarantee that your first day of sales will be a big success.
Here are a set of powerful tips that will help guarantee the best product launch possible:
1. There is no bigger joke than the idea of a big ticket product. We should always aim to create a big ticket PACKAGE. Boost up the perceived value of the central item you want to sell by surrounding such with high value bonuses that your leads will love. Give them an item and it'll be difficult to convince them to make a purchase. Give them a package and they'll be anxious to discover what are included in the same.
2. Spearhead a joint venture, or JV, with powerful internet entrepreneurs. If they accept your invitation, they will be your JV partners. They will help you sell your package. To repay their help, you have to give them a commission for every purchase they will be able to lead to your sales page. JV partners expect nothing less than half of the selling price of the big ticket package. Truly, JV partners are similar to affiliates, only, with the stricter screening method you will employ, you will be able to associate yourswlf with JV partners who will give you access to a bigger audience thanks to their deep subscriber base, better value for your set of products thanks to the bonuses they will provide which will come from their own inventory of products, and better promotional mileage because of the many JV partners working for the achievement of your sales goals.
3. Generate pre-launch hype. All the biggest internet marketing product launches in recent memory garnered a high amount of pre-launch buzz. Mike Filsaime's Butterfly Marketing created quite a stir with the alleged leaked chapter of the said manuscript. Frank Kern's Mass Control tried to win a phenomenal amount of attention by publishing several powerful, high quality videosin the days towards the release of his baby project. These campaigns generated more than a million dollars on the first day of the publication of their packages. Generating pre-launch buzz will guarantee enough visitors come the actual product launch, visitors who will be eagerly anticipating the offer you will be revealing.
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About the Author
Robert Moore writes regularly about advertising related topics. I hope you enjoy this article.
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